Evaluation on Millennials Presentation

As a group, we split ourselves up into two and researched both Primary and Secondary research on Millennials. For our primary research we organised surveys through Survey monkey and Twitter. It was very important that we conducted both these surveys because it helped us to gather valuable data and information which helped us to analyse and compare our research and also refer it back to our hypothesis to see if it properly and efficiently answered the question relating to sub-culture. For our secondary research, we looked and investigated factual and academic research to bring together and create our Presentation.

To find out more about the term ‘Sub-culture’ and how it involves Millennials, I went and watched an 80's ‘KISS’ video for my primary research and came to a conclusion on our hypothesis that sub-culture has always been around ever since the Gen X generation. I found out through extensive research that they didn’t depict on Social media to find their identity for them since social media didn’t exist back then, but found their sub-cultures through their friends, fashion and music. With this information I related it back to Millennials today and discussed it with my group and we came to an assumption that even though there are hardly any sub-culture groups today, it had always been there.

One of the main things that went well in our primary research was that the number people who completed our survey was 36. With that large number it was easier to collect our Secondary data and analyse it in order to come to a conclusion on how Millennials view themselves today. However, even though we collected a large data of 36 people, we failed to ask Millennials in their middle 20's-30's, which meant that some of the Primary research we collected was bias and wasn’t as efficient and effective. We also learnt that it was better to complete the Secondary research first so that in future we don’t have to make any changes if the primary research is false or incorrect.

Lastly, in our presentation we included things such as quoted and statistics which are good secondary research tools, and with that we used it to back our extensive Secondary research and found it to be more reliable. We found and included a quote from Ron Alsop in his 2008 book ‘Trophy kids’ where he discussed about young people being rewarded for minimal accomplishment and having unrealistic expectations of working life. This quote was very important because it then lead us to analyse our research we found about Millennials being lazy and narcissist. Ultimately, we worked well as a team and collected valuable information in which we discussed thoroughly about, making sure to always refer back to our Hypothesis in order to come to a conclusion about our research.