Exam Question 4!

What is the impact of the topic on media production in your specific media sector? Refer to your primary and secondary research (500 words, 15 marks)

The impact on media production is due to the ownership and usage of media devices accessed in Children’s bedrooms. In one of my primary research which I conducted on survey monkey, it shows the amount of time that young children consume digital technology for, which means that the impact of devices is increasingly growing and becoming more accessible. There is a difference between media consumption and production, but there is also a slight relation between the two; most creators produce content for consumption. They make it for a media platform so that it may be grasped and understood by an audience. Sometimes, content is produced but not consumed. However, all content/media that is consumed is always produced. By conducting my Secondary research I found that more children now live in households with a tablet than any other web-connected devices. This supports the report as it mostly discusses about how many children have access to tablets at home, how three to four year olds spend almost eight and a half hours week online, and how 72% of children under eight have used a mobile device. This is a growing impact on technology media devices in children’s bedrooms. Another key finding I conducted during my secondary research was that almost three quarters of 12-15 year olds have a social media account as do two fifths of 11 year olds, despite the fact that all of the major social media platforms have a minimum age of 13. This point it stating how social media is one of the key increases to the effect of media production on young children. One of the most interesting finding I drew from the report is that ‘the ownership of radio usage in the bedroom has massively decreased’. This is due to children having access to other things in the bedroom such as computer games, smart phones, laptops and tablets/iPads. The production of computer games is also decreasing, because children are able to access games anywhere on the app store by a click of a buttoning. The effects of this are decreasing the production of computer games as they are consuming online games by their smart phones and tablets. The Uses and gratification theory backs up my findings on the impact on media production as it suggests that people use the media and its many texts to their advantage and in order to meet their individual needs. It deals with how and why people adopt specific media to satisfy their needs, with relates back to my observation primary research as they use their smart phones and tablets to go on social media in order to update their social lives, which then impacts the increase of social media and technology media devices as social media is a place where children aged 5-15 normally spend most of their time at. Overall, the impact of technology media devices has allowed children to be consumed in not only Television, but in different forms of media such as films and computer games, and the increase in use of digital technologies highlights the amount of children that have access to it in their bedrooms.