Copyright Clearance

Copyright clearance enables you to obtain any copyrighted materials you intend on using. For my location, I will be using three different locations (High street, shops, and . classroom). Since the copyright clearance requires you to get permission, I will be emailing the council and asking for permission to shoot in the high street and asking shop employees if I can film in their shop. For my two male actors, since i'm using two of my classmates and not professionals, I will be getting them to sign a quick and easy contract stating that they will be taking part in my mini project advert. Lastly, for my music and SFXs I will be using 'freesound.org' to source my music (dark and suspenseful) and my sound effects (Footsteps, door closing, voices, tapping on phone). Music right clearance can be a difficult process musical works include one or more protected element. By using the 'freesound.org' site, I will also use creative commons- which is an organisation that enables the use of free legal tools, in order to enable me to use the music and sound effects for free.

Production Plan- Assets

Identity theft Prep questions

-What techniques of composition & continuity will you use?

Composition in photography is the arrangement of elements within a way that suits the core idea or goal of your work best and continuity is a set of rules for making sure your shots work together. It includes framing, camera position, shot size and editing. Firstly, for my composition technique I would be using a landscape position to shoot. Using composition effectively when working with landscapes is very important because the shot depends on the structure. I will also be using a rule of third technique, and I will do so by dividing the frame into thirds, vertically and horizontally, and then using those lines to effectively bisect my shot. For my continuity I will make sure that the framing is right so that it properly gets my actors in every shot and also to make it clear and visible.

-What Mise en scene (actors, costume, props, set dressing) and why?

For my shoot, I will have two male leads (one victim and one villain). I am choosing to have a male lead as the victim because most Identity theft adverts I have researched and watched mostly have a female victim, so I want to show that it can also be the other way around. For my costumes, the victim will be wearing a bright blue shirt in the beginning of the advert to show a carefree and happy attitude, but at the end of the advert he would be dressed in grey, to show how badly he has been seriously affected by Identity theft. For my villain character he would be dressed in a black hoodie in the beginning and his face would be mostly covered up, to show that anyone can easily steal an identity, and at the end his face would be revealed and he would be dressed in the light blue shirt which was worn by the victim character in the beginning to show that he has stolen his identity. Lastly, the prop that I will use will be a credit card, which is shown at the beginning when the victim character is spending.

-Location or Studio shoot and why? How will you maintain continuity?                                                                                         

The locations that will be included in my shoot will be a High street to first show my victim character walking down the street and the villain character following him from behind while watching his every move. I will also use some inside shop locations to show my victim character spending money with his credit card and my last location would be a classroom. This is the most important location as this is when the victim becomes invisible to all of his classmates and friends because he has had his identity stolen by the villain.

-What is the 180 degree rule & rule of 3rd s?                                                                        

The 180 degree rule is a basic guideline regarding the on-screen relationship between a character and another character or object within the scene. The rule states that the camera should remain on the same side of an imaginary line and that line is drawn perpendicular to the camera's viewpoint in establishing the scene. Lastly, the rule of thirds is applied by aligning a subject with the guide lines and their intersection points. Placing the horizon on the top or bottom line, or allowing linear features to flow from section to section. It is the most well-known rule of photographic compositions.

Research Catalogue

Secondary research #1: The 2 'mashable.com' website is a good research tool to use as it provides some interesting research that heavily backs up the report. It allows me to analyse and compare the information presented in both articles for me to draw a conclusion. The website report discusses about different topics relating to the research plan, such as; media devices in children’s bedrooms, change in Television consumption, children’s growing ownership and usage of media devices Tablets/iPads, smartphones, laptops), social media and lastly differences by gender. This is a useful website to use as it allows me to examine and investigate further into my research and draw in conclusions.  

http://mashable.com/2011/03/14/children-internet-stats/#jW6CEr.n5kqw

                                                                             

Secondary research #2: The ‘guardian’ website is a reliable research tool to use, because the guardian is funded by the government which means that they release news reports based on the public’s beliefs and preferences. This website is appropriate for my research finding because it helped me to justify the key areas of the report and compare it with my other sources in order to see which was relevant and wasn’t. The information on the guardian website also gave an increasing amount of facts which related to the report. Lastly, I found this website very useful and trustworthy, because I was initially taking to it by using Google Scholar. https://www.theguardian.com/technology/2013/oct/31/digital-kids-devices-apps-media

Secondary research #3: The ‘independent’ website is a reliable research tool to use, because it is a newspaper article, which made it appropriate in conducting my research. By using this website it gave me an extensive and wide-spread knowledge of information which I had to go compare and analyse with my other findings and the report to see if the information presented was relevant or not. I found the independent website very useful and trustworthy to use because it spoke more about the time period that children started to consume their media devices, more than the 2014 report. http://www.independent.co.uk/news/uk/home-news/dramatic-rise-screen-time-phones-tablets-childrens-health-at-risk-who-report-a7739621.html

#Secondary research 4: My fourth and last secondary research that I found quite useful was the ‘Digital TV Europe’ website. I found the information on this website very suitable to use in my research, because it covered key areas which linked to the 204 OFCOM report such as; how much time a week children spend consuming digital media on their technology devices, the genre, audience and technology, and how social media influences the consumption and production of different forms of media. The site was also written by a trustworthy DTVE reporter who has written many articles for the website.                                           http://www.digitaltveurope.com/2015/08/12/study-reveals-kids-media-consumption-habits/

Exam Question 4!

What is the impact of the topic on media production in your specific media sector? Refer to your primary and secondary research (500 words, 15 marks)

The impact on media production is due to the ownership and usage of media devices accessed in Children’s bedrooms. In one of my primary research which I conducted on survey monkey, it shows the amount of time that young children consume digital technology for, which means that the impact of devices is increasingly growing and becoming more accessible. There is a difference between media consumption and production, but there is also a slight relation between the two; most creators produce content for consumption. They make it for a media platform so that it may be grasped and understood by an audience. Sometimes, content is produced but not consumed. However, all content/media that is consumed is always produced. By conducting my Secondary research I found that more children now live in households with a tablet than any other web-connected devices. This supports the report as it mostly discusses about how many children have access to tablets at home, how three to four year olds spend almost eight and a half hours week online, and how 72% of children under eight have used a mobile device. This is a growing impact on technology media devices in children’s bedrooms. Another key finding I conducted during my secondary research was that almost three quarters of 12-15 year olds have a social media account as do two fifths of 11 year olds, despite the fact that all of the major social media platforms have a minimum age of 13. This point it stating how social media is one of the key increases to the effect of media production on young children. One of the most interesting finding I drew from the report is that ‘the ownership of radio usage in the bedroom has massively decreased’. This is due to children having access to other things in the bedroom such as computer games, smart phones, laptops and tablets/iPads. The production of computer games is also decreasing, because children are able to access games anywhere on the app store by a click of a buttoning. The effects of this are decreasing the production of computer games as they are consuming online games by their smart phones and tablets. The Uses and gratification theory backs up my findings on the impact on media production as it suggests that people use the media and its many texts to their advantage and in order to meet their individual needs. It deals with how and why people adopt specific media to satisfy their needs, with relates back to my observation primary research as they use their smart phones and tablets to go on social media in order to update their social lives, which then impacts the increase of social media and technology media devices as social media is a place where children aged 5-15 normally spend most of their time at. Overall, the impact of technology media devices has allowed children to be consumed in not only Television, but in different forms of media such as films and computer games, and the increase in use of digital technologies highlights the amount of children that have access to it in their bedrooms.

Hypothesis of Research!

'Has the increased access to the internet furthered parental concerns about their child's online usage?'

Exam Question 3!

With reference to the article and your own research, how has the topic impacted on consumption in your specific media sector? (500 words, 10 marks)

Audience consumption has had a massive impact on consumption in the Television sector. In the 2014 OFCOM report, it states that children aged 12-15 spend more time going online than watching television in a typical week. This relates to my primary research I conducted on survey monkey and I came to a conclusion that when children go online they often go on social media with YouTube and Instagram being the most common ones. Impact on TV consumption for young children has increased over the years, with children preferring to watch television on devices such as smart phones, laptops and tablets/iPads, rather than on an actual Television. This supports one of my key findings in my secondary research, which states that, the amount of time children spends watching TV is ultimately decreasing. This research partly support the report as it talks about the use of Television decreasing by 5-15 year olds. It also undermines my primary research as more children would prefer to use social media than sit in front of the TV. Although the article commonly illustrates children’s consumption in media, especially in the TV sector from 2007, I found through extensive research that the more children consume different media the unhappier they feel and the more antisocial they become. 25% of children watch TV alone, which not only affects the impact on consumption in the media, but also the impact on production. In the article it discusses that TV use by children aged 5-15 is decreasing throughout the years, which could mean that less children are not watching TV on their Television but on their technology devices such as their phones and tablets. Although some of my secondary research I conducted focuses more on the genre of programmes watched by younger children, it also backs up the key facts in the report. In contrast to children watching less TV, I found out through my research that 5 of the most watched programmed by children aged 4-15 were mostly BBC one and ITV. Younger children aged 4-9 watched a similar range of genres, with entertainment programming drawing the largest audiences. In the 2014 OFCOM report that nine in ten parents restricts their child’s access to the internet in many different ways. This differentiates from my secondary research which states that children aged 5-16 were using the internet from over 6+ hours each day. One of my key findings which gave me the conclusion that children weren’t being consumed by television, but their media devices, is my observation primary research where I observed three of my cousins in the living room for an hour and a half. Although they were watching television, they used their media devices to go on social media for the most amount of time. My observation research partly contradicted the report because even though they all had their technology devices, they weren’t glued to it the whole time as they still watched TV. Overall, there are many other sectors that impact on children’s consumption in the media, but I happen to think that TV is the biggest one as it has a broad range of research focus for you to compare with other sources, and it is more discussed about in the article.